Corporate Strategic Objectives

Our strategy is quite simple, always strive to be the best at what we do and to take advantage of opportunities that help us to grow our business, its people and its services to its tenants and other customers.


In formulating developing and delivering the strategy the Association sets itself SMART (Specific, Measurable, Achievable, Realistic and Time Bound) strategic objectives.


The objectives are as follows:-


Customers First


To deliver service excellence, putting customers and communities at the heart of our services by encouraging participation through engagement. 




To achieve sustained growth and financial sustainability through partnership working.




To provide affordable quality homes that meet the Scottish Housing Quality Standards and the needs and aspirations of our customers and our communities.




To contribute to the social and economic regeneration of our communities.


Social Responsibility


To deliver effective leadership, good governance and effective brand positioning to produce a positive impact on our business, our people and the communities in which we operate.


Continuous Improvement


To seek continuous improvement in our operations by investing in and developing further our people and our business processes.

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